For business owners, website design can be a frustrating part of your business planning. That is because, with the fast-paced nature of changes in computer technology and internet capabilities, website design is not a one-and-done thing. Instead, to ensure that your website remains competitive, user-friendly, and attractive, you either have to keep up with changing internet trends or work with a web development company that builds your website to make it easy-to-update and keeps your website as current as possible.
What makes for successful website design? More than you think. Most business owners are worried about how their websites look. Appearance is important. Websites that are not visually attractive are less likely to hold customers’ attention or keep them focused long enough to complete a transaction. However, one of the big risks in modern website design is that you get a website that looks great, but that does have sufficient tech behind it to keep it running smoothly or has clunky content that can be off-putting to your users.
One of the biggest things we bring to the table as website designers is the ability to tell you, our customer, that you are not always right. You might not think you want that, but you are hiring a website designer because of their expertise. At Creative Web Properties, we know the type of technology your website needs to provide great customer interactions, the SEO content needed to drive traffic to your site, and the type of content marketing you need to keep customers engaged and entertained. We will push you to incorporate those things into your web design, because we want to do more than provide you with a website that looks good; we want to create a website for you that meets your needs and exceeds your customers’ expectations.
What are some features that we can incorporate to improve your customers’ experience with your website? It must be fast-loading, and loading times are frequently a matter of design. This is one reason it can be important to have mobile applications in addition to websites, because traditional websites are notorious for loading slowly on a mobile network. Today’s consumers expect instantaneous results when they use the internet; if they have to wait for your page to load, you will lose potential customers.
Your website also needs to have the ability to track your users. This makes some of our customers uncomfortable, because they have privacy concerns about their customers. We understand that, but you really are missing out on some of the best tools the internet has to offer if you are not tracking your visitors. Tracking allows you to run the analytics that determine where your visitors come from, how they get to your site, and some demographic information about the users. You can and should be using this information to optimize your website for the users that you are getting and to see potential areas for growth for potential customers you are not already reaching.
You also need to focus on the content. Great looks might attract users, but disappointing content will lose you customers, time and time again. This means that you want SEO content that looks like natural language, and which offers your customers fresh, relevant, helpful information, whether it is an honest product review or a helpful DIY how-to. You also want the ability to update your content, yourself, even if you want to pay for recurring fresh content for your website. Why is the ability to update yourself important? Mainly to keep your customers informed. Have a power outage that means you have to close early? You want visitors to your website to see that the brick-and-mortar location is closed, but your website is open for business. Nothing is more off-putting to a brick-and-mortar customer than to check your hours on your website, believe you are open, and then arrive at your location to find it closed.
We are committed to providing you visually appealing websites that incorporate all of the latest technology to make them as user-friendly as possible. Even better, we provide better websites at more affordable prices than our competitors. Contact us today for a consultation to find out how we can help you harness the power of the internet to boost your business.
Free Website Evaluation
So you know your website needs help, but you aren’t sure the costs that are involved and don’t have a huge budget? Contact us for a free website evaluation. We can customize all of our services to fit any budget.