Long gone are the days when simply having a website was enough to drive e-business. Today’s competitive e-business environments means that you have to have a website that works well with a variety of internet marketing techniques, so that you can attract more potential customers to your website, and then provides the quality content, information, and incentives your customers need to convert clicks to customers.
Content Marketing
Content Marketing is a way of using all of your content as advertising, without overtly selling to your customers. At Creative Web Properties, we are content marketing specialists. When you use our service, you do not have to worry about trying to determine what type of content to put on your website. We provide all of your content, across a variety of platforms, so that your website content, blog posts, informative articles, social media posts, and press releases are all working towards the common goal of organic internet marketing. One important aspect of content marketing is ensuring that you have a variety of specifically-written landing pages, which provide targeted information for customers depending on how they accessed your pages.
SEO is a critical part of any modern website design.. We incorporate SEO into all of the content we provide, because it is the best way to boost your visibility on the internet, which helps bring new customers to your website. In addition, with our SEO services, we provide the testing and analytics you need to determine whether a particular SEO campaign is successful, and, by focusing on the types of SEO content that is getting the best results.
While website design can refer to anything that goes into creating a website, it is usually used to describe those things that create the customer’s experience. With website design, think about what you, as a customer, want to experience when you visit a company’s website. You want the website to be user-friendly, making it easy for you to conduct your business in an efficient manner, but also providing the information you need to find out more about products and services. We use customer-driven principles when designing websites, focusing not only on what most customers want to see, but what customers for particular types of businesses find the most important. We focus on designing websites that not only meet your needs as a business, but, more importantly, meet your customer’s needs, making it more likely that they will conclude transactions that they start on your page. Great website design thinks about language choices, easy of transactions, and how pictures and video can enhance a website.
Web development is a catch-all term that describes everything that goes into building a website. At Creative Web Properties, we use the term to describe the “behind the scenes” stuff; while the stuff that your customers see we consider part of the “website design.” Web development takes into account things like payment systems, internet applications, mobile applications, network security, and other critical parts of your website. We are a full-service web development firm that does not rely on existing platforms or hosting services to provide the back-end details; we can fully customize your entire website to meet your specifications.
Content marketing refers to using the content on your website as part of an integrated internet marketing program.
Been burned by PPC campaigns in the past? Unless you carefully manage them, PPC campaigns can result in many clicks but very few conversions. We help you target the right audience, maximize sales opportunities, and increase conversion rates.
Search engine optimization allows search engines to find and rank your content according to commonly searched words or phrases that are related to your business.
If you are not using social media to market your company, you are missing potential customers. We show you how to expand into this space. We can help with advertisements or with organic posts.
